amberlume
Highly recommend to anyone looking for a sensible take on this topic without the usual marketing nonsense, and a look at amberlume kept that grounded approach going, sites that stay focused on serving readers rather than monetising every click are rare and this is clearly one of those rare ones I really appreciate finding.
shoprova
A small editorial detail caught my attention, the way headings related to body text, and a look at shoprova maintained that careful relationship, structural details like that show up to readers who notice them and the writers here have clearly thought about every level of the piece rather than just the words.